Brunei Salebration is back at the end of the year. The much-anticipated event will
run for the whole of December 2019 and January 2020 over a total of 62 days. The
Department of Economic Planning and Development (JPKE), Ministry of Finance
and Economy, encourages participation by retailers from all sectors to take the
opportunity to be a part of the national effort to promote ‘spend in Brunei’ to boost
domestic
The Brunei Salebration 2019 is also one of the key events lined up in support of
Bandar Seri Begawan’s recognition as the Asian Region’s Capital of Islamic
Culture for 2019 and it coincides with the Brunei December Festival 2019.
Last year’s iteration of the popular sales event attracted participation from 567
retailers across sectors, including department stores, furniture stores, boutiques
and footwear shops, health and beauty salons, sports and bookstores, jewellers and
many others.
JPKE encourages all businesses to play their part in promoting Brunei Darussalam
as an enticing shopping destination by offering a wide range of goods and services
at competitive prices. To encourage more participation this year, JPKE has
provided greater flexibility for businesses by removing conditions on minimum
requirement for discounts on their goods and services. Participating stores will
also be featured in the ‘SmartConsumer’ mobile app (for iOS and Android) to gain
more publicity and increase their visibility to shoppers.
By offering creative deals and substantial discounts, Brunei Salebration 2019 is an
excellent opportunity for businesses to draw more shopper traffic and build
customer loyalty.
JPKE reminds participants to conduct business and sales activities in an ethical
manner in compliance with the Consumer Protection (Fair Trading) Order, 2011
and the Display of Price Regulations. Compliance to the Order and regulations will
benefit businesses to maintain if not enhance consumer confidence and business
credibility. JPKE also reminds retailers that goods and discounts are to be
appropriately displayed to ensure price transparency, to enable consumers to
make informed purchase decisions. In addition, in line with the Cheap Sales Price
Regulations, Sales Notices issued by JPKE must be displayed clearly in
participating business premises.
Retailers who are interested to be part of the Brunei Salebration 2019 may submit
Sales Notifications beginning today to 19 November 2019.
The Sales Notification form is downloadable from JPKE’s website at
www.depd.gov.bn/cad and submission can be done by email to
sales@jpke.gov.bn or walk in to:
Department of Competition and Consumer Affairs
Department of Economic Planning and Development
Room 3.06, Level 3, West Wing
Block 2A, Jalan Ong Sum Ping
Bandar Seri Begawan BA1131
Negara Brunei Darussalam
Any business inquiries related to the event can be directed to JPKE through the
PenggunaBijak mobile app, email (sales@jpke.gov.bn) or by phone to 2230223
(during office hours).