29 January 2025
The recent joint operation conducted by the Department of Economic Planning and
Statistics (DEPS) emphasized the critical importance of ethical sales and promotional
practices. BSb 2025 participants were reminded to conduct genuine sales with clearly
defined and transparent terms and conditions, ensuring consumers are not misled or
confused when making purchase decisions. This approach reinforces the commitment
to fostering trust between businesses and consumers.
The operation served not only to ensure compliance with the Cheap Sale Price Event
Regulations but also to enforce related provisions under the Price Control Act, Chapter
142, and the Weights and Measures Act 1983 (Chapter 151). These regulations play a
vital role in safeguarding consumer interests and maintaining fair trade practices.
During the operation, one business premise was found selling formulated powdered
infant milk above the maximum price, while two others failed to clearly display price
labels. Consequently, compounds of $500 each were issued to Milimewah Department
Store Sdn Bhd and Haji Mohammad Bakir Jaya Sdn Bhd for violations, while one
Warning Notice was issued.
Meanwhile, the Weights and Measures Unit (SDT) has found seventeen (17) units of
measuring and weighing instruments during the operation. One (1) unit of the
instrument failed to comply with the Weights and Measures Act 1983 (Chapter 151),
using an expired permitted registration period. The SDT has issued a Seizure Notice,
and the weighing instrument has been confiscated. The business is required to report
to the Weights and Measures Unit Office within seven (7) working days from the date
of the issued notice.
DEPS and SDT continue to emphasize the importance of ethical and transparent sales
strategies. Businesses are urged to prioritize clarity and honesty in their promotional
activities to enhance consumer confidence and satisfaction while supporting a fair
marketplace for all. Additionally, businesses should ensure their weight and measure
tools and equipment used for trading purposes are registered with SDT and still valid
for use, not expired.
The joint operation is a monthly enforcement activity between DEPS through the
Department of Consumer Affairs and SDT under the Industry and Business Ecosystem
Division in the Ministry of Finance and Economy. The monthly joint operation for
January 2025 covered business premises in Seria, Belait District.
Any inquiries on the related issues can be reported to the following official channels;
- Price Control Act, Chapter 142 : Department of Consumer Affairs, DEPS through
Talian Darussalam 123, PenggunaBijak app and email
consumercomplaint@jpes.gov.bn; and
- Weights and Measures Act 1983 Chapter 151 : SDT, Industry and Business
Ecosystem Division through email sdt@mofe.gov.bn or contact 2334092.
Prepared by:
Department of Economic Planning and Statistics
Ministry of Finance and Economy
Email: dca@jpes.gov.bn
Reference : ( 41 )JPES/CAD/AKTA/Pt.12
Date : 28 Rejab 1446 / 28 January 2025
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