The importance of conducting sales transparently, with clear terms and conditions to avoid misleading consumers, was underscored during a recent joint operation. Participants of the national sales event, Jualan Mega Brunei (JMB) 2026, were also reminded to carry out sales and promotions ethically to strengthen consumer trust in businesses. This matter was emphasized during the joint operation conducted by the Department of Economic Planning and Statistics (JPES) through the Department of Consumer Affairs, together with the Weights and Measures Unit (SDT), Industry and Business Ecosystem Division under the Ministry of Finance and Economy.
The joint operation carried out in Kampung Rimba in the Brunei-Muara District not only focused on ensuring compliance with the Cheap Sales Price Regulations but also enforced other regulations under the Price Control Act, Chapter 142 and the Weights and Measures Act, Chapter 151. These regulations play a role in safeguarding consumer interests and fostering a fair business environment.
Following the joint operation, all inspected business premises were found to have complied with the Cheap Sale Price Regulations. However, one (1) business premise, Syarikat Jaya Hypermart Sdn Bhd, was found to have sold a controlled item, namely cooking oil, at a price exceeding the prescribed maximum limit. The business premise was issued a compound of
B$500.00 under the Price Control Act, Chapter 142.
Meanwhile, the SDT Unit found twenty six (26) units of weighing machines used for trading purposes. Two (2) units owned by Syarikat Bristodeli Cafe have failed to comply with Weights and Measures Act, Chapter 151 and the Weights and Measures (Verification) Regulations, Chapter 3 (1) and (2), which were using unregistered weighing machines. The company has been issued a Seizure Notice and both of the weighing machines have been confiscated. The company is required to report to the Weights and Measures Unit Office within seven (7) working days from the date the notice was issued. Owners of the weighing machines who have renewed the Annual Registration and New Registration may have their weighing machines returned for trading purposes.
JPES and the SDT Unit continuously emphasize the importance of conducting business activities in an ethical and transparent manner. Businesses are reminded to provide clear and accurate information to allow consumers to make informed purchasing decisions. Additionally, business premises must ensure that the weighing and measuring instruments used for business activities are registered and within their valid usage period.
Any inquiries can be reported to the following official channels:
a) For matters related to the Price Control Act, Chapter 142: Department of Consumer Affairs, JPES via Talian Darussalam 123 or email consumercomplaint@jpes.gov.bn; and
b) For matters related to the Weights and Measures Act, Chapter 151: SDT Unit via email sdt@mofe.gov.bn or contact at 238 3142.
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Prepared by:
Department of Economic Planning and Statistics
Ministry of Finance and Economy
Email: dca@jpes.gov.bn
Reference : (02)JPES/CAD/AKTA/Pt.13
Date: 28 Syaaban 1447 / 16 February 2026
